Inandaroundayrshire.com is a web site owned by Ayrshire "producers." These producers work across a wide range of industries within Ayrshire but share a common desire to promote their products and services to visitors to the area, potential visitors to the area and others who although not planning to visit would like to purchase Ayrshire produce.

To do this successfully they realised that a number of things had to happen on the web site.

- It must entertain

- It must be unique and offer something different or "extra"

- It must be easy to find on the world wide web

- It must be confident in the high standard of goods and services offered by included producers

- It must be balanced, encourage complimentary producers to join and not be exclusive

- It must encourage the development of online inter-trading for member businesses

- It must enable the development of a range of e-business activity as appropriate for individual businesses, beyond e-commerce and into "back office" support services for customers to address key areas such as marketing, customer care, sales and cost control, communications; in essence continuous business development

The producers of Ayrshire are fiercely proud of both their area and the standard of the products and services available from Ayrshire. They are also excited about how inandaroundayrshire.com has evolved to date and are totally committed to its further development.